Tag It

Hands-On Projection Mapping

For the 20th anniversary of the Multimedia program by the faculties of Design and Software Engineering at the University of Applied Sciences Augsburg we designed an individual present.
We created »tag it« in memory of the different philosophies on the allocation and use of architecture the students had to face following the move to these new facilities in 2006. For one night we gave full control back to the students and visitors by offering a mixed media platform.
Unlike other projection mapping projects, the visitors create the content on their own. They do that in the most direct and analogue way you can imagine, without any artificial restrictions by digital parameters of a software interface.Every child knows how to use a pen on a canvas so we offered exactly that as a user interface. The only »innovation« we added to this paradigm is the layered architectural white model with the goal to inspire our audience to play around with characteristic elements of the building facade.

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