IQ Petfood Trail
Year
Context
Visitor experience for the redesigned Interquell GmbH headquarters in Wehringen.
Approach
An analogue-digital foyer installation, illustration and audiovisual storytelling turn waiting time into a clear introduction to the company’s values and pet-food expertise.
On the occasion of the redesign of the headquarters of Interquell GmbH in Wehringen, we implemented an individual multimedia kick-off element:
In order to shorten the waiting time, to communicate company values and to visualize the biological basis for the home of numerous recipes of good pet food, a central wall in the foyer, which stretches over two floors, was set in scene with analog elements. The illustrations are supplemented by projected animations brought to life when visitors decide on one of the three main themes (evolution, nutrition, digestion). Scientific details and entertaining anecdotes are communicated on the audio level via a German or English narrative voice.
Further media exhibits and illustrations accentuate a tour of the company headquarters, which provides insights into production on special occasions.
Created for Interquell GmbH
Sound for the video documentation by elphnt.io